Soda Logo

Welcome to the home of the data dream team.

As we change how we think about data, we need to change how we build data teams. For organizations embracing the rise of the data team, we’re here to offer guidance, resources, and best practices.
GoalPlaying FieldMineralMineralMineral
Soda Podcast

Data Dream Team Podcasts

This podcast series is hosted by Jesse Anderson, who has spent almost ten years observing, mentoring, and working with data teams in companies ranging from startups to Fortune 100 companies. Amazing guests talk about building data teams and share best practices from their data careers.

Our Favorite Data Team Reads

Here are some of our favorite guides, articles, and books about building and enabling data teams. Got any recommendations? Let us know!
See All on Slack
Data Teams Book Cover

Data Teams: A Unified Management Model for Successful Data-Focused Teams

Successful organizations focus on both technology and management. Learn how to run big data projects, how to resource your teams, and how teams should work with each other to be cost effective.
Amazon

Zonal Marking: From Ajax to Zidane, the Making of Modern Soccer

Can data teams learn something from soccer teams? We think so. Learn how the formations, skill sets, experience, and tactics of different European teams have shaped the game.
Amazon
Zonal Marketing Book Cover
Training Course Cover
Jesse Anderson
TRAINING COURSE

Managing Data Teams

In Jesse Anderson’s new course, you’ll learn how to organize data teams, how to manage data teams on a day-to-day and long-term basis, and how to fix underperforming data teams.
Register
/resource/managing-data-teams-training-course
Managing Data Teams Training Course
Thank you for registering!
Slack Icon

Unlock exclusive content on Slack.

Join the Soda Slack Community to connect with your peers and the expert contributors featured here. You’ll access exclusive content and discussions about building data dream teams.
Join Soda on Slack
Leaves

Win a Belgian football swag bag.

We’re proud of our Belgian roots and our football team (number one in the world)! To celebrate this, we will be giving away 50 football swag bags. One lucky winner will have the chance to discuss teams powered by data at a dinner with Roberto Martinez, Belgium’s manager. The competition will open on March 1, 2022 and close on March 31, 2022. Subject to Terms and Conditions.
Register to be Notified
/resource/win-a-swag-bag
Win a Swag Bag
Thank you for entering! You’re in the running. We’ll announce a winner soon.